Problem. WebTrends offers exceedingly rich capabilities. However, with so many variables come many implementation strategies and configuration options. WebTrends is often under-configured and only delivers the most basic information.

Solution. Unilytics provides the technical skills necessary to ensure a successful WebTrends implementation. We will meet with you and your staff to identify and define your business' primary objectives and your site's performance metrics. We will evaluate your web site; its architecture, customer interface, transaction methods and review your reporting requirements. With the objectives as a base, we then work with you to define how your site will be measured and address log configuration options that may improve data completeness and accuracy. Hardware requirements to properly run WebTrends are also reviewed.

Log files to be processed can be either traditional web server logs or those collected by placing java scripts on each page and utilizing the SmartSource Data Collector. Working with your staff, we'll place the necessary web beacons and variables needed to get the information you require on all of your pages, or will work with you to setup, collect and analyze your log files. We will generate the reports and review them with you to make sure you're receiving the information you require and ensure skills are transferred to your staff.

Topics can include:

• proper configuration of web logs
• configuring options for log data sources
• custom report template creation, custom reports (Enterprise Version only)
• user rights & privileges
• creation of Content Groups
• Scenario Analysis
• SmartView
• Path Analysis
• Java Scripting strategy and methodology
• review of existing web site architecture and recommendations for better reporting
• optimization of profiles for more detail reporting
• automatic schedule report generation
• creation of filters for more accurate reporting
• optimizing global variables
• tracking of on-line marketing activities

Duration: 2 or more Days