Problem. So, you've invested in WebTrends but are now flooded with statistics. Let us help you provide the tools to wade through the numbers, understand them and then act upon them.

Solution. Based on your organization's digital marketing strategy, we'll set goals and objectives that WebTrends can help you measure. Next, we'll take an extended tour of the WebTrends screen layout, features and vocabulary. Together, we'll identify your “Top 5” WebTrends reports and then we'll teach you how to “Use Your RADAR” - a process to identify key statistics, analyze them and put your reports to work for you. We'll also take a sneak peak at best and worst practices for developing internal WebTrends summary reports that could be used to update your team members, senior management, clients and partners. Finally, we'll show you a few tricks to increase your web site traffic through search engine optimization techniques.

Training Outline:

• Identify your organization's business strategy, goal and objectives for the website
• Make your website accountable: Measuring your organization's market / audience size and the website's relative reach
• Tour WebTrends 8 and learn how to run reports
• Demystify web analytics and WebTrends vocabulary
• Review your organization's available WebTrends reports
• Identify your organization's Top 5 Reports
• Critique organization's (or example of an) internally distributed summary report
• Critical search engine optimization techniques to increase web site traffic
• Wrap up: create and assign action items

Duration: 1 day for up to 12 participants