WebTrends Analytics has been the market leader in web analytics for the past 12 years. WebTrends Analytics 8.5 packages are flexible and can be customized to fit the needs of your business and is offered as either licensed software or hosted service (On Demand). It's easy to start with the level of functionality that best fits your current needs, and increase the capabilities as your web analytics needs change.

WebTrends Marketing Warehouse complements this solution with an enterprise-class data warehouse to fuel targeted relationship marketing campaigns.

The new release reflects WebTrends' focus on providing marketers a flexible, open foundation that they can build upon as their online strategy grows and technology evolves. WebTrends Analytics 8.5 significantly expands the ability of marketers to:

• Take charge of Web 2.0. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to WebTrends Analytics existing Web 2.0 capabilities.
• Create calculations on the fly. Marketers can compare the results of online activities and web site performance by dragging and dropping these metrics in reports. New ratios are automatically calculated and added to reports.
• Increase control, reduce administration. New user roles and groups provide administrators granular control of user rights, along with time-saving, preconfigured user-access rules.
• Manage analytics in Asian languages. Enhanced support for Japanese, Korean and traditional or simplified Chinese enables global enterprises to manage and share analytics reports from Asian markets worldwide.