Turn Online Data into Larger Audiences, Increased Advertising Revenues

"Know your readers," every cub reporter is told. "Or eventually you won't have any." Today, this sage advice applies as much to your media organization as it does to your reporters. Improve customer conversion and retention by supporting 1:1 marketing initiatives and understand individual visitor behaviour.

Not only do you need to know the stories your audience wants to read, you need to know the multimedia experiences that keep them engaged and the devices they use to access news online. You also need to understand the demographic and geographic makeup of your readers and viewers more precisely than ever before to attract advertisers who are no longer satisfied by a mass audience alone.

Our solutions for media companies provide deadline-driven audience data to:

• Drive new readers to media web sites and increase online and offline subscriptions.
• Provide advertisers precise readership and demographics information for different sections, pages and types of content.
• Determine the content that drives page views and ad revenues.
• Monetize RSS, mobile news feeds and other popular anytime/anywhere news access tools.
• Understand spikes and dips in online traffic soon after they occur.
• Offer the multimedia experiences that drive engagement.
• More accurately forecast the number of newspapers or magazines to put on the news racks.

To learn more, please contact us