It's the philosophical question that keeps consumer packaged goods (CPG) marketers up at night: "If a tree falls on my web site but can't buy anything, did it really even fall — or add any value for my brands or company?" Well, not quite. But you get the point. Measuring the impact of online engagement on CPG brands without a directly linked product purchase can be challenging.

Webtrends solutions for CPG companies provide quantifiable metrics, measurement tools and expert guidance to:

• Create more precise customer segments and accurately target these segments.
• Evaluate the success of multiple online and offline customer interactions.
• Track customer participation across various campaigns.
• Build engagement using social- and consumer-generated media.
• Use this insight to improve customer relationships, build brand recognition and boost your bottom line.

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