Please join us for a free, half-day seminar in which we explore ways to obtain better value from web analytics. Tools are great at producing reports, but those reports don't immediately inform us of how web site properties are performing. Measures from reports need to be extracted, analyzed and interpreted against related data. The market has matured enough to appreciate the value of integrating web data with other marketing silos and the importance of automating actionable dashboards for better intelligence.
The challenge most organizations have with analytics is that there is just too much information to really consume, understand, and action it all. These huge volumes of data are inappropriate for proper decision making. Quantity of information far exceeds quality. The metrics needed to make truly informed decisions are often hidden by an array of reports and the complexity of their presentation. Key Performance Indicators (KPIs) hold the promise of tracking a few select values which elucidate how your web site is performing.
During this seminar, you will learn how to:
Please join us for this free informative session.
Ottawa, May 17
Fairmont Château Laurier Hotel
1 Rideau Street
Toronto, May 26
Sheraton Centre Hotel
123 Queen Street West
Seating is limited to three persons per organization.
Agenda |
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8:30 - 9:00 Registration |
9:00 - 12:00 Seminar |
Web analytics overview, KPIs and Vendor Line-up |
Log file management |
Dashboards |
SharePoint and CMS reporting |
Improving 1:1 Marketing |
Webtrends 10 |
Q&A |
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