Office Locations

Toronto Office
1200 Eglinton Ave. East, Suite 708
Toronto, Ontario, M3C 1H9
Phone: 416-441-9009
Fax: 416-441-9010

Palo Alto Office
228 Hamilton Avenue
3rd Floor.
Palo Alto, CA 94301
Telephone number: 650-798-5111
Fax Number: 650-798-5001
FREE Web Analytics Seminar:
Results, not more Reports

Please join us for a free, half-day seminar in which we explore ways to obtain better value from web analytics. Tools are great at producing reports, but those reports don't immediately inform us of how web site properties are performing. Measures from reports need to be extracted, analyzed and interpreted against related data. The market has matured enough to appreciate the value of integrating web data with other marketing silos and the importance of automating actionable dashboards for better intelligence.

The challenge most organizations have with analytics is that there is just too much information to really consume, understand, and action it all. These huge volumes of data are inappropriate for proper decision making. Quantity of information far exceeds quality. The metrics needed to make truly informed decisions are often hidden by an array of reports and the complexity of their presentation. Key Performance Indicators (KPIs) hold the promise of tracking a few select values which elucidate how your web site is performing.

During this seminar, you will learn how to:

  • determine, measure, and track actionable KPIs that are driven by business goals and objectives
  • automate the export of data into dashboards
  • obtain unique visitor information from Microsoft SharePoint and other leading CMS tools
  • extract unique visitor information to create better 1:1 customer engagement, rich data mining and advanced segmentation reporting

Please join us for this free informative session.

Ottawa, May 17
Fairmont Château Laurier Hotel
1 Rideau Street

Toronto, May 26
Sheraton Centre Hotel
123 Queen Street West
Seating is limited to three persons per organization.

8:30 - 9:00 Registration
9:00 - 12:00 Seminar
Web analytics overview, KPIs and Vendor Line-up
Log file management
SharePoint and CMS reporting
Improving 1:1 Marketing
Webtrends 10

You must complete all fields to register: