An effective online presence has quickly become the favored initiative for corporate and business marketing. And to meet that demand, tool vendors provide increasingly functional products. However, the effectiveness of web analytics does not come from products alone, but in how they are planned, deployed, used and integrated.
Unilytics has created the Web Analytics Maturity Functional Task list to identify areas of completeness and those which need additional effort. There are many tasks which should to be addressed for a robust and effective web presence. This model identifies them in a straightforward table without subjective evaluation. You have either completed specific tasks or you have not.
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web and functional
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