Google Analytics is often under-configured and only delivers the most basic information. But it offers tremendous potential for web insight. It may be is easy to install, but obtaining full value can be challenging. The reality is that Google Analytics requires constant management as site changes occur, pages are added and altered and new campaigns are launched.
MARS allows customers to use our services at discounted rates by purchasing monthly hours of support for 12 months. Unlike other services, MARS is proactive. Instead of waiting for customers to call us with problems, we regularly monitor your site to identify areas which need attention. MARS work often includes AdWords and Website Optimizer analysis allowing us to improve PPC and optimize web content for increased conversion.
Management And Report Support (MARS) is intended for customers who want to improve the marketing of their web site but lack the resources or skills to achieve optimal results. We can assist.
MARS assistance can include the following:
Google Analytics Overview and Best Practices.We will fully explain the capabilities of Google Analytics and identify necessary reports and how they should be configured. Using proven best practices assures greater accuracy in reporting and confidence in the resulting metrics.
Key Performance Indicators (KPIs).Going beyond the available reports, we analyze your needs and help establish KPIs that quickly inform how your web site and business is performing.
Configuration.Implementation of powerful and insightful features such as Segmentation, Funnel Analysis and Custom Reports.
Google Website Optimizer.We will help you create logical comparative A/B test environments, assist with the tagging requirements, report on the results and manage the full test for your team.
Google AdWords and Pay Per Click (PPC).AdWords is often an integral part of our Google Analytics services. Our PPC management services provide set up and maintenance of effective, affordable advertising campaigns that will improve your online marketing ROI.
Search Engine Optimization (SEO).We can assist you with site optimization to ensure your prospects find your website on the first few pages when they use search engines like Google, Microsoft and Yahoo.
Integration.Incorporation of other marketing products such as email marketing tools and the creation of Excel based dashboards.
PRICING - MARS Customers receive more than 40% off hourly rates
All MARS customers receive a set number of hours to initially set up Google Analytics or make sure existing accounts are properly configured. Subsequently, a fixed number of monthly hours are available for ongoing assistance and configuration to ensure you get maximum benefit from Google Analytics and ancillary offerings. By purchasing monthly hours, customers receive substantial discounts off our normal hourly rate of $200.
| Plan | Initial Hours | Monthly Hours | Annual Hours (Initial + Monthly) |
Hourly Discount | Hourly Rate | Annual Cost |
|---|---|---|---|---|---|---|
A |
4 |
1 |
16 |
15% |
$170 |
$2,720 |
B |
6 |
2 |
30 |
20% |
$160 |
$4,800 |
C |
8 |
4 |
56 |
25% |
$150 |
$8,400 |
D |
16 |
8 |
112 |
40% |
$140 |
$15,680 |
E |
24 |
16 |
216 |