Unilytics offers services to ensure your site is optimized for web marketing, that it's found through organic and paid search, that visitors are qualified and that the content matches their needs to improve conversion. This will maximize your ROI.
Google Analytics can inform how people find your site, what they do, how many of them go on to convert and much more. Unilytics provides the technical skills necessary to ensure a successful Google Analytics implementation and ongoing use of the tool.
All services are also available via our monthly retainer service; Management And Report Support (MARS).
If you are not on the internet you are not in business – and if you are not on the first page you are not on the internet.
Studies show that search engines are a major driver of traffic. Are you getting your share?
Our experienced search engine consultants use proven, approved strategies and techniques for optimizing your site and making sure you get a significant return on your online investment. We will identify key Google Analytics reports and help you interpret them to evaluate the success of your SEO initiatives.
Many believe SEO is an art. But it's not; it's a science. Well crafted, methodical plans using best practices will generate superior results. Here are the concepts and items we focus on:
Accurate and unique page titles (Title Tag) for each page
Best practices for page title creation
Metrics to evaluate effectiveness of title pages
Proper use of "description" metatag and optimization
Best practices for "description" metatag
Split testing description tags
Knowing when not to use description tags
Improve URL structure
Best Practices for URL structure
Optimizing technical URL details – avoiding duplicate content
Markup optimization
Heading tags
Image tags with alts
Content markup structure
Robots.txt optimization
Audit of exclusions
Common robot.txt errors
Pruning the undesirable content and pruning the uncrawlable
Crawling stats
Understanding the behavior of crawlers
Identifying patterns and trends relevant to crawlers
Rel-nofollow
Practices for avoiding social media and UGC spam
Preventing atrophy of valuable web content
Promoting best practices
Gaining authority in the best way
Optimizing the topical authority of your inbound efforts to maximize value
Targeting the long tail for continued growth
Identifying false positives of SEO strength
Webmaster tools (training on full range of free tools for optimal SEO practices)
Proper setup and configuration within all major webmaster consoles
Automation setup of regular reporting from other key tools relevant to your business
