Unilytics offers services to ensure your site is optimized for web marketing, that it's found through organic and paid search, that visitors are qualified and that the content matches their needs to improve conversion. This will maximize your ROI.
Google Analytics can inform how people find your site, what they do, how many of them go on to convert and much more. Unilytics provides the technical skills necessary to ensure a successful Google Analytics implementation and ongoing use of the tool.
All services are also available via our monthly retainer service; Management And Report Support (MARS).
Proper planned and executed SEM is your ticket to increased website visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and Pay Per Click (PPC) advertising.
Here are the concepts and items we focus on:
Keyword research
Generation of themed keyword list based on on-site research and external research
Order and sorting of keywords by value
Ad creation
Best practices for ad copy
Technical considerations for effective ads
Matching and special matching of keywords with ads
Landing page creation
Building pages which can be measured
Focused pages for high value key phrases
Generic pages for low value high volume key phrases
Bid Management & Quality Score
Measurement of quality score and explanation of its importance
Optimizing bids per locale
Developing a process to manage bid values based on ROI
Tracking the effectiveness (mathematical significance) of bid changes to ROI
Negative Keywords
Reviewing those keywords which don’t drive value from our “Bid Management” tracking
Setup the negative keywords – automate or semi-automate this process
Human review of both high volume keywords and random sampling from low volume keywords
Competitor Analysis
Review the strategies of competitors’ ads
Review Spy tool to see the actual bids and budgets of competitors
Review the landing pages of competing ads and estimate their ROI based on controlled tests
Content Network targeting
Review ad formats and possible strategies for targeting the content network
Media creation
Site targeting
Demographic targeting
Content Network evaluation
Tracking and attributing results to content network ads
Human sampling and feedback loops of Content Network traffic
Management of site or demographic exclusions based on feedback
