SERVICES

Unilytics offers services to ensure your site is optimized for web marketing, that it's found through organic and paid search, that visitors are qualified and that the content matches their needs to improve conversion. This will maximize your ROI.

Google Analytics can inform how people find your site, what they do, how many of them go on to convert and much more. Unilytics provides the technical skills necessary to ensure a successful Google Analytics implementation and ongoing use of the tool.

All services are also available via our monthly retainer service; Management And Report Support (MARS).

Web Analytics Training and Consulting - RETAIN ®

Frustrated with your Google Analytics implementation? Not seeing full value? That's because traditional implementation methods don't work for web analytics. Instead of finishing with end-user training, it's where we begin.

End-user training, including exposure to the power of web analytics, goal setting and determining KPI's is the best forum for fine-tuning business requirements providing invaluable insight into how Google Analytics should subsequently be configured. This proven methodology called RETAIN® - Reverse Engineered Training and ImplementatioN, ensures full value is obtained from your web analytics tool.

Phase II

Technical Installation and Configuration

  • Overview of Log management, java scripting, cookie strategy and system architecture
  • Product and java script code installation and/or configuration of existing system
  • Configure reports from Phase I
  • Report features: SmartView, SmartReports, Campaigns, filtering, Content Groups, ODBC, REST url
  • Advanced Segmentation, Custom Reporting, Motion Charts, and more
Phase III

End-user Report review

  • Review and interpret finished reports
Phase I

End-user training and discovery

  • Web analytics concepts
  • Review web site Goals & Objectives
  • Identify Key Performance Indicators (KPI's)
  • Identify reports and how they should be configured