Unilytics offers services to ensure your site is optimized for web marketing, that it's found through organic and paid search, that visitors are qualified and that the content matches their needs to improve conversion. This will maximize your ROI.

Google Analytics can inform how people find your site, what they do, how many of them go on to convert and much more. Unilytics provides the technical skills necessary to ensure a successful Google Analytics implementation and ongoing use of the tool.

All services are also available via our monthly retainer service; Management And Report Support (MARS).

• FREE Google Analytics Health-Check
• Google Analytics Configuration and Training
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Key Performance Indicators (KPIs)
• Dashboard Integration
• Phone Call Tracking
• Web Analytics Governance

Online marketers and advertisers need to track phone calls driven from internet marketing campaigns, but traditionally could not incorporate that data into their existing web analytics package.

By integrating specialized technology with Google Analytics we allow online marketers to track phone calls originating from AdWords or any other campaign source. This saves valuable reporting time and allows you to see phone call data alongside your other online web traffic which drove the call. We can answer questions such as:

• Do my web marketing campaigns generate phone calls?
• Do these phone calls generate revenue?
• Do certain pages or sections of my website cause visitors to pick up the phone?
• Do they take action over the phone?
• Do prospects who call end up back on the site?
• Do they end up purchasing online?
• What causes visitors to call our Call Center?

This offers Google Analytics users the ability to measure phone call performance of their internet marketing campaigns along with their current online metrics. This proves particularly valuable with Pay-Per-Click (PPC) advertising where the Internet marketer wishes to understand what paid search visits resulted in phone calls.

Our web analytics call tracking service is simple to setup and requires little maintenance. It works via our a server which places an automated URL postback after each call is made. In the URL is information about the call which can include marketing information such as keyword or caller information as caller ID. The visit is logged through Google Analytics via a Java tracking snippet already posted to your webpage.

Key Benefits of Web Analytics Business Class Phone Call Tracking

• Transition the data directly into the web analytics package of choice without the need to learn an additional reporting environment
• See phone call reports alongside your web traffic metrics
• Streamlines month-end client reporting time
• Understand what paid search keywords and/or campaigns drive phone calls
• Fast and simple setup

 

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