Unilytics offers services to ensure your site is optimized for web marketing, that it's found through organic and paid search, that visitors are qualified and that the content matches their needs to improve conversion. This will maximize your ROI.
Google Analytics can inform how people find your site, what they do, how many of them go on to convert and much more. Unilytics provides the technical skills necessary to ensure a successful Google Analytics implementation and ongoing use of the tool.
All services are also available via our monthly retainer service; Management And Report Support (MARS).
KPI's quickly inform how your site and organization is performing. But determining KPI's and measuring them is not always easy and obvious. Unilytics has created the KPI Paradigm® which offers a methodology to identify persons, departments and information sources for creating and supporting KPI's which drive business goals.
More visitors and page views are NOT indications that a site is performing well.
Instead, measure conversions such as form completions, downloads, purchases (online or offline) and even content consumption. And they are best conveyed by KPI's (Key Performance Indicators) which are described as ratios, percentages, rates or averages.
Implementing Google Analytics tags on your site is not web analytics! And analytics is not possible without first knowing what you should be measuring.
The KPI Paradigm® identifies three main principles:
- KPI’s are part of a structure of decision making and are decided upon top down; that is by business goals and in turn CSF’s (Critical Success Factors). But to calculate KPI's, you need to start from the ground up and look at measures such as web analytics reports, internal call center figures, online and offline sales and other client interaction centers. Measures will in turn create Metrics of which some are key to the success of your business; the KPI's.
- Senior management is involved with Goals, middle management with CSF, while technical staff is in tune with Measures and Metrics.
- Business goals and CSF’s come from the business side of an organization, while Measures and Metrics are found in technology. The two areas converge at KPI’s.
- Definitions:
Goal - Overall ambition that should act as a motivating force as well as a measure of performance and achievement for those working in an organization. (e.g. decrease Support Services costs).
CSF (Critical Success Factors) - Specific conditions that measure and facilitate the meeting of business goals and objectives. (e.g. decrease Call Center calls by 20% over next 12 months).
KPI (Key Performance Indicator) - These are simply Metrics which are important enough to inform us how the business is doing. (e.g. ratio of Call Center calls to online support; self-service registration per visitor).
Metrics - Relationship of Measures - Ratios, averages, rates, or percentages (e.g. average pages viewed per visit, downloads per visitors, revenue per order or customer).
Measures - Raw data values found in Webtrends reports and in corporate databases and call centers and other data silos. - Contact Us
