Unilytics offers services to ensure your site is optimized for web marketing, that it's found through organic and paid search, that visitors are qualified and that the content matches their needs to improve conversion. This will maximize your ROI.

Google Analytics can inform how people find your site, what they do, how many of them go on to convert and much more. Unilytics provides the technical skills necessary to ensure a successful Google Analytics implementation and ongoing use of the tool.

All services are also available via our monthly retainer service; Management And Report Support (MARS).

• FREE Google Analytics Health-Check
• Google Analytics Configuration and Training
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Key Performance Indicators (KPIs)
• Dashboard Integration
• Phone Call Tracking
• Web Analytics Governance

Our primary objective is to make your site found online and to ensure the traffic that reaches you is qualified and that it converts. Google Analytics is the yardstick for measuring how we're doing.

We will discuss with you and your staff to identify and define your business' primary objectives and your site's performance metrics. We will evaluate your web site; its architecture, customer interface, transaction methods and review your reporting requirements. With your objectives as a base, we work with you to define how your site will be measured and help you build Key Performance Indicators (KPIs) to measure instead of only relying on verbose reports. If your requirements so dictate we will create customized dashboards to deliver immediate insight to better inform how your site is performing.

Unilytics provides rapid insight and straightforward advice that can be easily acted upon to gain valuable and measurable improvements to your online business.

Specializing in Google Analytics has ensured the highest product knowledge and has enabled us to attract the very best consultants. Our professional staff has many years experience working with Google Analytics.

Whether you want a custom version of Google Analytics or want a professional firm to handle all your web analytics activities, we can help with many Google Analytics components including:

1. Advanced Analytics

Advanced analytics methods can be used for websites that have a lot of traffic, for ecommerce sites and those using search marketing to acquire visitors.

• Path Analysis
  Getting to know the navigational path of your visitors can help you remove obstacles to better conversions. Target more relevant solutions and products to your customer segments.

• Goal Setting
  Assign values for visitor action on your web site to measure conversions to understand how your site is performing. These could include the completion of a form, registering for a newsletter or buying a product or service.

• Funnel Analysis
  This powerful feature allows you to track how visitors convert or abandon paths you expect them to take. This will enable you to improve ROI by modifying steps to improve conversions.

• AdWords
  We can ensure greater value is delivered when integrating AdWords by selecting purchasing strategies that maximize marketing spend.

• Measuring Offline Activities with Dashboards
  Dashboards often provide a better, more cohesive vehicle for delivering web metrics to key stakeholders. The the metrics can be Key Performance Indicator (KPI) driven rather than in illusive reports and can incorporate offline activities and data as well.

2. Google Analytics Customization

• Flash Tracking
  Many websites today employ a variety of rich media including flash presentations and videos. Standard analytics tools do not consider flash as part of the site content. We can tag your flash pages so that all activity is tracked.

• Custom Google Analytics Codes
  In some cases, the data that has to be gathered is dynamic and changes depending on the situation. Our web analysts can work with your web development team to make sure that your reporting requirements are met despite such constraints.

3. Website Optimization and Testing

Constant testing and optimization are as important as analytics itself. Experimenting with different version of your web copy, ad placement and landing pages can provide information on what works and what doesn’t. Google Analytics provides tools through which you can conduct statistical analyses and optimization of your website.

• A/B Testing
  A/B testing involves testing different versions of your webpage to determine. You can find out what design or content elements need to be tweaked to achieve the best results.

• Multivariate Testing
  Although A/B testing is useful, it has some limitations. Multivariate testing on the other hand can test combinations of multiple elements. Multivariate testing can obtain dramatic results by varying online factors such as design, copy, images etc.

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